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Penthouse IPO: Forbes is joining the party

Posted April 9, 2008

Blogger’s Note: I just checked my list of upcoming IPOs for the second quarter of 2008. Would you be surprised that there is almost nothing on that list at this point? Looks like underwriters expect that the Visa IPO managed to mop up the last spills of liquidity. The only IPO that’s still being talked about is Penthouse Media Group, loosely scheduled for some time this summer. Forbes just published an article on this upcoming IPO.

Here’s what they have to say:

“But [Penthouse Media Group Chief Executive Marc] Bell is full of ideas for brand extensions of the sort that never worked too well for Playboy. He plans to sell X-rated mobile applications for cell phones that will allow users, who pay up to $10 a month, to watch videoclips of Penthouse Pets. The company has a line of 20 Penthouse-branded accessories (like a French maid’s outfit) that will be sold through the magazine, as well as Penthouse.com and a few boutiques. Visitors to Penthouse’s Web site, which is more salacious than the magazine, can pay $20 a month to watch streaming videos with titles that include Cheek Freaks 4. Bell recently signed a deal with New Frontier Media (nasdaq: NOOF - news - people ) to make Penthouse Video On Demand available on tv in 59 million homes.

“Bell plans to let Penthouse magazine, its Web outlets and other ventures market one another. Penthouse Pets make guest appearances in nine Penthouse Executive Clubs, which bring in $4 million in licensing fees a year. Ads in Penthouse magazine tout AdultFriendFinder. Members of that site will soon be able to subscribe to an online version of the magazine, which will be delivered as a pdf file, for $1 a month. All the cross-fertilization is exciting to some. “This is fabulous for business,” says Edward Norwick, restaurant manager of the Penthouse Executive Club in Manhattan, as scantily clad women gyrate on a stage nearby.”

Read the full article here.

Of course, TFN had covered the upcoming Penthouse IPO as soon as it had been intimated back in March.

And our resident financial expert Andrew Snyder just wrote up his “Safe Investing” article.


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Posted by J. Christoph Amberger · Filed Under US Stocks and Markets 

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