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Software Piracy: Microsoft updates its tactics

Posted April 28, 2008

“This is just the latest attempt by the software giant to try to stem the rising tide of counterfeit products that costs the company millions of dollars annually in some of its most promising markets.” — Mike Caggeso

Blogger’s note: Think piracy is a problem in the States? You should see what’s happening to Microsoft Corporation (MSFT: NASDAQ) in emerging markets like Latin America, South Africa and China. According to Mike Caggeso, Microsoft is losing significant profits to piracy worldwide. Mike told his Money Morning readers what the company is doing to get its money back, and I thought you’d appreciate a look. You can find the article here or read on to learn more.

by Mike Caggeso

Baltimore – (TFN): Earlier this month, Micorsoft Corp. (MSFT: NASDAQ) announced its second “Fair Play Day” in 14 Latin American countries, where investigations led to the seizure of more than 160,000 counterfeit copies of Microsoft software. The contraband had an estimated street value of $18.2 million.

This is just the latest attempt by the software giant to try to stem the rising tide of counterfeit products that costs the company millions of dollars annually in some of its most promising markets.

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“The crackdowns are part of Microsoft’s global Genuine Software Initiative, which aims to help protect legitimate distributors and customers from the effects of software piracy,” said Microsoft SA partner executive Mark Reynolds.

Microsoft is also trying to protect its bottom line, which has been sharply undermined by the rise in piracy. Read on to learn how much Microsoft is suffering from piracy.

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