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A Sweet Profit from the Commodities Boom

Posted June 23, 2008

“There are very real benefits to making less taste like more.” — Greg Guenthner, Penny Sleuth

by Greg Guenthner

Baltimore — (TFN): Splenda — utilizing the artificial sweetener sucralose — has been successfully marketed in the U.S. and across the world as a safe substitute for sugar. Its slogan says it all — “Made from sugar, so it tastes like sugar.”

The sweetener’s draw is a simple one: It’s much sweeter than sugar, so you can use less and still get the sweet taste you desire. Splenda is marketed to people counting carbs or watching their caloric intake. If you bake a batch of cookies with substituting Splenda for sugar, you use only half the required sugar amount. It’s that sweet…

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This sweet taste with less product is achieved through the science of flavor enhancement. And there are very real benefits to making less taste like more. Obviously, those struggling with diabetes or obesity stand to benefit most from low-calorie artificial sweeteners…

But now, with commodities prices skyrocketing, there’s a whole new reason to look at flavor enhancers. Read on to learn why.

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