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Vespa-maker Piaggio (PIAGF) sees 174% higher sales on soaring gas prices

Posted August 14, 2008

stock chartPiaggio’s Vespas are the sexiest way to beat high gas prices this summer. Sales are up 174% for last month, and Piaggio’s pink sheets stock listing can’t help but follow suit.

by Laura Cadden, TFN

Baltimore — (TFN): I’ve been intrigued to see the different modes of transportation my fellow Baltimoreans are using to make their way thru our admittedly gritty streets this summer.

Some of the younger folks have opted for skateboards. The security guards at Johns Hopkins Hospital transport themselves on Segways (and look frankly, ridiculous). One professionally dressed lady, who looked to be 30 if she was a day, propelled herself along on a kick scooter. And of course, the bicycle riders are legion.

But no doubt the sexiest auto-alternative is the scooter — and has the benefit of moving one relatively quickly through sketchy areas. One of my neighbors rides a pink model and I can see a slick white Vespa parked outside our offices right now.

Vespas, made by Piaggio Group Americas (PIAGF:PINK) , definitely tops my list. They sell new for around $3,000 to $6,000 in this area.

Sales in the month of July increased 174% compared to last year and the company is working hard to keep up with current, and anticipated, demand.

Don’t think this is simply a fad

Besides the gas prices, there is ever-increasing pressure to change our driving habits. Perhaps you’ve seen the emails from your work or local government pushing bike-to-work and carpooling initiatives?

And the best part? It trades for less than $3.00 as a pinksheet in the U.S.

I recommend you buy shares of Piaggio & C Spa Pontedera (PIAGF:PINK) at or under $3.00.

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Posted by Laura Cadden · Filed Under Editor's Pic 

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